WEBINAR: Design Thinking Applied to the Healthcare Experience

Thursday, March 18, 2010
8:30 AM - 10:00 AM EDT

The landscape of healthcare is changing:
- The hospital as we know it, is disappearing.
- Patients demand an active role in their healthcare decisions.
- Health and lifestyle are converging.

These examples indicate a paradigm shift and call for an innovative approach to designing for health. In working with patients and healthcare professionals we’re exploring new ways in which space, service, technology and social transformation come together to humanize medicine, adapt healthcare to lifestyles, and create new models for health systems. In this session, IDEO will discuss how design thinking and our understanding of both the explicit and latent needs of patients and healthcare providers can help us design for prevention and wellness, promote a human-centered delivery of professional care, and reshape the environments and experience for receiving healthcare. Through an introduction to the IDEO methodology and case study examples, we’ll illustrate how to envision new solutions for untapped opportunities, and then build capabilities and design system structures to bring those envisioned solutions to life.

Dr. Eva Papadimitriou, IDEO Healthy Spaces Domain co-lead, Experience Design
Bill Stewart, IDEO Healthy Spaces Domain co-lead, Industrial Design
Gwen Sullivan, IDEO Healthy Spaces Domain co-lead, Human Factors Specialist


Dr. Eva Papadimitriou is an Interaction Designer at IDEO. Her projects pursue an exploration in innovative spaces and products that are made possible by emerging technologies Ð with an emphasis on the experiential qualities and social implications of the design solutions. Prior to working with IDEO, Eva conducted research and applied work in various fields including the design of interactive spaces, smart interfaces and technology-enhanced products that augment physical processes and support everyday activities such as working, learning, healing, and shopping. Her doctoral thesis explored the challenges for the design of innovative workspaces posed by contemporary increasingly dynamic work processes and studied the impact of innovative work environments on user’s experience. Eva was awarded a Diploma of Architecture from AUT, Greece (2001); a Master in Design and Digital Media from the Harvard Design School (2002); and a Doctor of Design from Harvard University (2006). Eva was also a Research Associate at the Center for Design Informatics at Harvard University, and a Teaching Fellow for Digital Media and Art courses at the Harvard Design School and Harvard College. She received the Digital Media Prize from Harvard University in 2003.

Bill Stewart joined IDEO Boston as an Industrial Designer in 1999. As a Senior Designer and Project Leader, he has built a portfolio of work that includes industrial design, environments, transportation and experience design. He has designed medical devices and minimally invasive surgical tool systems as well as patient experience for pharmaceutical packaging. He has contributed to the design of the interior of Amtrak’s Acela, the cockpit of a small jet plane, and a strategic vision for the automobile industry. His insights in architecture have led to the design of furniture, as well as vision projects for the design of a pharmacy and an innovation space for a leading pharmaceutical company. Bill holds a Bachelor of Fine Arts in Architecture and Industrial Design from the Massachusetts College of Art and a Master of Industrial Design from the Rhode Island School of Design where he participated in the design of the Universal Kitchen project created for the Cooper Hewitt National Design Museum in New York.

Gwen Sullivan is a human factors specialist at IDEO Boston, leading project research and translating insights into design opportunities. She works in consumer products, health care, brand strategy and architectural space design, with an interest in visual communication and storytelling. Gwen holds a degree in architecture from the University of Oregon, focusing on the human experience and relationship between research and design. Prior to IDEO, Gwen worked in Nike’s Retail Brand Marketing designing shop experiences for custom boutiques and translating brand ideas into shop-in-shop locations. She also worked as a designer in Nike footwear, focusing on the consumer’s relationship with the product and brand. Her work continued to grow in research and design at Ziba and Kontrapunkt where she created experiences around services and environments. Gwen is a co-lead of the Healthy Spaces Domain at IDEO which explores how space, service, technology and social transformation come together to humanize medicine, adapt health to lifestyles, and create new models for health systems.









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System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/376208490

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